Behind the Fowndr Logo
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Posted: 6th Apr 2011

I've improved the Fowndr logo a little adding a tree vector. Here's a bit of info behind it.
The typeface is Gill Sans as before, but I thought it was important to add some kind of marque or graphical element to it. I thought a good idea would be to have something around growing (as it's about startups growing together), so the idea of a plant or tree obviously sprung to mind. I know, not very original - but hey!
So I found a vector template online and reworked it so it would look good small as well as big, and added a little shadow underneath it. I'm fairly pleased with the results though it might have a few refinements over time.
I'm kinda getting used to using Illustrator now - it's only taken 8 years!





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