How are you converting your leads to sales? Are you relying on sales copy and beautiful call to action buttons? I have another tool you can try which will increase your conversions dramatically!

OK, firstly there's nothing wrong with a cool Call to Action Button and they do work really well, however there are a lot of other great ways to convert your leads to sales. One of which I'm going to tell you about and review is SnapEngage, a tool that aims to connect your web visitors with you before they leave your site.

I covered this briefly a while ago when testing out whether it was a good idea to Engage Your Visitors or Annoy Them, and after months of testing this app I can definitely tell you now that it is worth the small possibility that you will annoy them for the amazing results that this tool will bring to your conversion rate.

What does it do?

SnapEngage at its basic level is a tool that lets your visitors connect with you via email and live chat. So it's useful on a Help page or FAQ page so that you can provide answers to questions that your visitors might have.

It's really easy to set up because once you have created an account you simply add your instant messenger details (for example Google Talk) in to their system and then embed their Javascript in to your website. That's it.

Once you have embedded the Javascript a cool little widget will appear on the edge of your screen where visitors can click and then connect with you easily.

Proactive Chat

However the power with this tool lies in it's proactive chat ability. Let's say your customer arrives at your site and then goes to the pricing page. Normally they might have a quick read through then leave the page after 40 seconds. They may have questions or things that they don't understand about your pricing, but they can't be bothered to send an email to you and ask because they simply don't have time.

This problem can be solved by the Proactive Chat. You simply grab their attention before they leave the site and ask them if they need any help, much like you would in a real store. All you do is enable Proactive Chat and set the timer to 35 seconds (which is a good time because it's not too soon and not too late). You will automatically appear to them (without you needing to do anything) and ask if they have any questions, then if they reply you will be notified and then you can start answering their questions.

I swear by SnapEngage and can tell you it has increased my conversion rate by up to 20%, simply because I'm leading the customers to the cash register while answering their questions. It's beautiful.

There are other tools out there, but to be honest I have been so impressed with their support and how easy it is to use I wouldn't switch to anything else. It's also really affordable too!

So, check it out and let me know if it's been useful to your business!