
Last night I had the awesome opportunity to go to a simulcast of the Startup Lessons Learned conference in SF.
I met some great entrepreneurs who were all discussing this concept of a Lean Startup and asking various questions around it. What is a Lean Startup? Why be lean? What benefits does employing this methodology bring to your startup? How do you define a startup?
The evening kicked off with lots of free beer and pizza (which in my opinion is a great way to engage lots of tech geeks in a room), and then pixels forming Eric Ries were blasted on to a wall. We were able to hear and see everything in the conference, live streamed to the agency floor who were kindly hosting us, and it honestly felt like we were actually there in SF. At one point I even started clapping when a speaker came up and felt very embarrassed when I realized I was the only one!
Ries started by defining what the Lean Startup movement was all about and shared some great slides explaining it in great detail.
He said that a Startup is basically:
"...a human institution designed to deliver a new product or service under conditions of extreme uncertainty."
Basically, in his words, a Startup 'is an experiment'.
I like the fact that Ries basically welcomes the uncertainty principle in to the world of startups. Taking risks and being brave is totally encouraged, and the overall game to play is 'Try, Fail, Adapt, Repeat'. Also Ries was saying that really the Customer is the most important part of the production line, meaning that we should be listening to what our customers want out of the product or service we are offering, not what we want to offer them.
This means that the original process of spending months defining the offering and then building it gets totally turned on its head. Instead of spending months building a product that nobody wants, we build the absolute MVP we can, offer it (broken as it may be), get feedback from our customers, then tweak and define it. I absolutely love it because it's fast and it's agile.
We are going to be seeing lots of new creative entrepreneurs embracing this methodology in their startups over the next few years I am sure. It also got me thinking that it's something I've been employing over the last couple of years without even realizing it. Project Bubble was founded on these principles because I wanted to be as agile as I possibly could and build something that my customers actually wanted, rather than what I thought they needed. It's been a blast.
So if you want more resources, follow Eric on Twitter and be sure to get a copy of his new book. Another great resource is this book by Rob Walling which is aimed towards developers who want to be lean and get their startup off the ground without any outside funding. Recommended.












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